Growth through mutual, digital business and e-commerce — Grow your supply & demand with a care chain network, made easy by Care Person

Mr Joe Towns1, Dr Tony Wright2

1, Care Consultancy, Sandy Bay, TAS

2, Optilyze, Sandy Bay, TAS


Innovation today is non-negotiable; no business can stay the same and expect to stay safe.

“Digital disruption is coming; delaying action isn’t an option.” (

What is your strategy to survive? Where will you be in 3, 5, 10 years’ time?

“Incumbents can become the digital innovators.” caused agencies to flourish, despite forces threatening to bypass ‘middle man’ agents.

Flight agencies & booking platforms reduced direct customer interaction but actually increased sales to airlines.

E-commerce between providers can enable established brands to collectively outpace the digital disruption.

You need your individual staff at the centre of your sales strategy!

You also need a digital business model for meeting demand with supply, cutting out inefficiencies, enabling you to accelerate and compete on price and quality.

Care Person is a business-to-business platform, enabling you to collaborate with the network of providers you want to work with, and enabling you to meet a growing demand for your brand, coordinating the care personnel of any service provider within your network, under your banner.

1. For providers – not independent individuals! – Enabling 2-way brokerage of your services

2. For the public – not another directory! – Enabling real-time booking of your care personnel.


Joe Towns (BSci, DipEd, MD Care Consultancy)

Managing Director and Proprietor of Care Assessment Consultants Pty Ltd, Joe Towns is local leader known for his innovation and success in the care sector across Australia through Care Assess, Care Forward and Care Consultancy.

Since 2002, he has demonstrated broad skills acquired in sectors including education and community, science and industry, health and human services, private business and aged care.

Since 2010 he has taken Care Assessment Consultants through a considerable stage of growth, from a turnover of less than $3M to now more than $9M – tripling its size in 6 years.

As co-founder of Care Person, he is now leveraging all of his experience to build and launch Care Person, a provider-to-provider business platform for the big and bold collaborators in the care sector.

Dr Tony Wright (BSc, PhD, Optilyze Founder)

Tony Wright is a software developer who has successfully built Optilyze, a tech business that specialises in optimization systems using complex business logic, integrated with workflow visualization systems using integrated geo-spatial tools.

Tony knows how to simplify the complex. He has built roster, route-scheduling, and personnel management apps to offer out-of-the-box solutions and custom apps for businesses of significant size, for both desktop and mobile devices.

Having succeeded in his first start up through strong tech building ability, as co-founder of Care Person Tony is now focusing on delivering a online platform for the care sector that puts the care person at the centre of the solution.

Boldly Choosing to Die at Home….Alone

Ms Helen Jarman

The District Nurses, Moonah, TAS


hospice@HOME (h@H) provides in-home palliative care for people with life-limiting illness. People who live alone, who wish to die at home, particularly the elderly, may face more barriers in achieving their wish. Clients may require additional support and resources, and health professionals face more ethical and moral dilemmas.
Utilising h@H data (N= 2,481) those that live alone (with or without carer support) (n=512) are 1.5 times less likely to die at home compared to their counterparts. We investigate how living arrangement can impact decisions to stay at home. Analysis of client service provision alongside nurse reflections help unravel the professional challenges when caring for those living alone who wish to die at home, including community-based funding, patient safety issues and professional distress that lead to institutional admissions. Emphasis is placed on the h@H collaborative team approach with care co-ordination to improve delivery of services and enable patients living alone to access support at home for their end of life.

The presentation/topic will be of interest to Conference participants who are: Providers of palliative care and professionals working with those at end of life or for those caring for the suddenly unwell or dying who may not have had planning support.

Helen is currently CNM h@H South. Helen previously worked for 15years with Specialist palliative Care Services at St Vincents Brisbane and Metro South Qld Health working closely with local community services. Prior to this she worked as a Clinical Nurse in the Community with Blue Care in Brisbane, and RDNS Adelaide. She has a keen interest in developing funded community services for the palliative care community that enables clients and carers to have a choice in their place of death. Helen has been working with the h@H project since it commenced in Nov 2013.

Collaboration – River Deep – Mountain High

Lois Jenkins1, Denise Walshe2

1Corumbene care

2Central Highlands Community Health Centre

The Central Highlands and Derwent Valley in Tasmania are perfectly positioned to benefit from a collaborative approach to service delivery as they accommodate a diverse population in two of Australia’s most socioeconomically disadvantaged LGAs.  Most of the population live in New Norfolk, a town with more than half the population of both LGAs which together cover a wide expanse of Tasmania.

Data from the 2011 Census rates the Derwent Valley as significantly socioeconomically disadvantaged in comparison to other areas in Tasmania. Unemployment is higher and the number of people requiring help with ADLs is more than 1.5 times the national average.  Understandably the health, health literacy and health disadvantage of the people living in these 2 LGA’s corresponds to the potential of a collaborative approach to improving the community’s health.

An undertaking has been made between the Public Sector and the Private sector to work together to encourage the community to adopt and maintain healthier lifestyles, to actively participate in activities to improve their health status and to also increase their knowledge about risk factors and achievable simple solutions to management of their particular problems.

Generally Collaboration means that with cooperative management in which two or more parties work jointly towards a common goal, improved outcomes.result. It was agreed that a collaborative approach would enable a sensible way forward to addressing consumer concerns with Muscular-Skeletal disease process in both the Derwent Valley and Central Highlands LGA’s in 2017 – 18.

This presentation will outline how both the Public sector and the Private sectors can work together to assist consumers and service providers to ;


  • implement healthy behavioural changes with Care Coordination
  • enact collaborative Care Planning and service delivery which includes public and private sector interventions
  • provide collaborative initiatives that meets the needs of consumers across the entire spectrum of Muscular Skeletal disease
  • enable shared Communication structures resulting in reduced duplication of services


How collaboration has become our hero

Nandine Ozols1

1May Shaw Health Centre Inc

Outline of presentation:
There are two key definitions of collaboration one being ‘to work together to achieve something’ and the other referring to ‘collaborating with the enemy’. At times to provide harmonious and secure care both aspects are needed in Aged Care to ensure the needs of residents and the community are paramount. May Shaw Health Centre Inc. has embraced collaboration in every sense to strive for a secure future for Aged Care on the East Coast and the North East of Tasmania.

Seeking to strengthen the organisation May Shaw Health Centre Inc. embarked on an innovative resource sharing partnership in 2012 with Aged Care Deloraine. The priority for this partnership was to ensure both organisations could remain independent organisations.  With this priority realised the opportunity for both organisation to diversify has emerged.

In 2015 May Shaw was approached to assist another rural community facing a familiar future of uncertainty. May Shaw commenced working with the Dorset Council, North East Community, Presbyterian Care and the Tasmanian Health Organisation North to secure a future for Aged Care in the North East.  This story is still very new with a second chapter recently commenced however the future looks bright thanks to collaboration.

Why the presentation/topic will be of interest to conference participants:
The world of Aged Care is ever evolving and change has become normality across the spectrum for the entire sector. However implementing and managing change can consume many resources. The idea of the second definition ‘collaborating with the enemy’ seems daunting, but in terms of change can help to ease the burden and save reinventing the wheel.

With many organisations key area of concern being from a financial perspective particularly when announcements to changes in funding and models seem to be occurring more often, the need to grow and diversify becomes a steady path to follow to stay viable. May Shaw is a small organisation with minimal resources but has managed to walk this path successfully and is happy to share their story.

Nadine Ozols recently commenced in a new role as Public Relationships and Development Manager for May Shaw Health Centre Inc and works across Swansea, Scottsdale and Aged Care Deloraine. Prior to this she was the Facility Manager at May Shaw – Aminya from Dec 2015 and until Feb 2017. Nadine has worked for May Shaw for the past 9 years working across the spectrum in Primary Health and Aged Care. Nadine is passionate about the Aged Care and Health industry and working with rural communities.

The Art of Wellness: Connecting Launceston’s Ageing Bhutanese with their community

Dr Susan Aykut1, Ms Wendy Mitchell1

1Community Care Tasmania

In 2016 Community Care TASMANIA (CCT) initiated a three-year pilot program called Community Connections to improve the wellness of Launceston’s ageing Bhutanese community. Studies undertaken by CCT with this group found they felt socially isolated from their own and broader community. Few understood what services were available to them and most distrusted government agencies – especially in aged care that is traditionally a responsibility of family.  Our studies also highlighted a significant number of older Bhutanese people were experiencing deteriorating mental and physical health exacerbated by their social isolation, as well as from post-traumatic stress issues stemming from their long refugee status. As services provided within the aged homecare framework did not adequately address these issues, we decided to innovate. Our solution was to create a holistic, stake-holder driven program that built trust, was culturally appropriate, and bought older Bhutanese together and got them out into the community.

This presentation recognises that within our ageing society there is increasing diversity and that the services and care we provide need to reflect this diversity. It will walk others through the processes we undertook to deliver the Community Connections program, and why it was worth the effort.

Wendy Mitchell is General Manager of Community Care TASMANIA. Wendy has a Masters Degree in Environmental Management, and has specialised in change management and business improvement strategies for various organisations. She has worked with key government roles in planning and small business support and  is an independent director on a number of Tasmanian boards.

Susan Aykut is the Programs Coordinator at Community Care TASMANIA and coordinates the Community Connections program. Susan has extensive experience working on projects with CALD communities in a variety of community sector roles, as well as worked as an academic and professional historian.

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