Growth through mutual, digital business and e-commerce — Grow your supply & demand with a care chain network, made easy by Care Person

Mr Joe Towns1, Dr Tony Wright2

1, Care Consultancy, Sandy Bay, TAS

2, Optilyze, Sandy Bay, TAS


Innovation today is non-negotiable; no business can stay the same and expect to stay safe.

“Digital disruption is coming; delaying action isn’t an option.” (

What is your strategy to survive? Where will you be in 3, 5, 10 years’ time?

“Incumbents can become the digital innovators.” caused agencies to flourish, despite forces threatening to bypass ‘middle man’ agents.

Flight agencies & booking platforms reduced direct customer interaction but actually increased sales to airlines.

E-commerce between providers can enable established brands to collectively outpace the digital disruption.

You need your individual staff at the centre of your sales strategy!

You also need a digital business model for meeting demand with supply, cutting out inefficiencies, enabling you to accelerate and compete on price and quality.

Care Person is a business-to-business platform, enabling you to collaborate with the network of providers you want to work with, and enabling you to meet a growing demand for your brand, coordinating the care personnel of any service provider within your network, under your banner.

1. For providers – not independent individuals! – Enabling 2-way brokerage of your services

2. For the public – not another directory! – Enabling real-time booking of your care personnel.


Joe Towns (BSci, DipEd, MD Care Consultancy)

Managing Director and Proprietor of Care Assessment Consultants Pty Ltd, Joe Towns is local leader known for his innovation and success in the care sector across Australia through Care Assess, Care Forward and Care Consultancy.

Since 2002, he has demonstrated broad skills acquired in sectors including education and community, science and industry, health and human services, private business and aged care.

Since 2010 he has taken Care Assessment Consultants through a considerable stage of growth, from a turnover of less than $3M to now more than $9M – tripling its size in 6 years.

As co-founder of Care Person, he is now leveraging all of his experience to build and launch Care Person, a provider-to-provider business platform for the big and bold collaborators in the care sector.

Dr Tony Wright (BSc, PhD, Optilyze Founder)

Tony Wright is a software developer who has successfully built Optilyze, a tech business that specialises in optimization systems using complex business logic, integrated with workflow visualization systems using integrated geo-spatial tools.

Tony knows how to simplify the complex. He has built roster, route-scheduling, and personnel management apps to offer out-of-the-box solutions and custom apps for businesses of significant size, for both desktop and mobile devices.

Having succeeded in his first start up through strong tech building ability, as co-founder of Care Person Tony is now focusing on delivering a online platform for the care sector that puts the care person at the centre of the solution.

The key to attracting and retaining the ‘right’ workforce

Mrs Belinda Beltz

Masonic Care Tasmania, Lindisfarne, TAS


Outline of presentation: Masonic Care Tasmania (MCT) recognises the key to attracting and retaining the right workforce requires Authentic Leadership and sound Recruitment Strategy. This presentation will provide remarkable insight with tips and tools of how to; draw on your organisation’s strengths and benefits to support attraction; how best to provide opportunity to up-skill and develop your people; successfully acknowledge the importance of and how to ensure motivational and cultural fit plus skills and experience; provide flexible and various techniques depending on job family; recognise and embrace diversity whilst recognising the importance of inter-generational workforce; and, how you can retain your talent to ensure ongoing successful engagement, advocacy and productivity within your workforce.

Why the presentation/topic will be of interest to conference participants: This will provide detailed information on how MCT has been able to attract and retain the ‘right’ workforce. It will provide insight and aim to deliver real life examples, learnings, tips and tools on how to recruit, retain and successfully engage a diverse and inter generational workforce. Belinda will also share recent Staff Satisfaction Survey results, what was learnt and how we used this data to achieve maximum impact in regards to engagement and retention of staff.


Belinda Beltz, Executive Director, People & Culture

A highly motivated, committed and experienced HR/IR leader with extensive experience in employee/industrial relations, remuneration & benefits, reward & recognition, performance management, recruitment, systems development and implementation together with strong/extensive generalist HR skills.

Her proven strengths as a HR leader is providing leadership and coaching, management and direction, solving complex problems, developing frameworks, interpreting employment legislation, providing exemplary customer service and the ability to communicate at all levels. Belinda recently held the role of Manager Human Resources at Tasmanian Ports Corporation and prior to that specialised in Executive Remuneration & Benefits at Aurora Energy.

Belinda has held senior human resources management roles in various Tasmanian organisations for the past 12 years and brings to MCT a varied range of skills to compliment the broad People & Culture function. In her spare time, Belinda also provides advice and support in a Board Advisory capacity for a local Tasmanian IT and Project Management company, 2PM.

The brave new world of smart home technologies

Mr Dennis Lo1, Pip Tyson1, Katie-Jane Frame1

ILC Tas – information and advice about assistive technology, South Launceston, TAS


Smart home technologies are systems designed to automate household tasks, to simplify access to telecommunication, and to improve security in a home environment. Smart home technologies can be customised to accommodate a wide range of users, from mainstream consumers to people with a disability and older people.

The use of smart home technologies can bring a myriad of benefits to older people in our communities through improving health outcomes, well-being and social connectedness. They can also empower individuals in daily living activities and enable independence. These technologies can also facilitate flexible and responsive service delivery models as well as efficient resource allocation for service providers.

This presentation will examine the concept of smart home technologies in the context of aged and community services and how they can contribute to better health outcomes, independence and quality of life.

Examples of current and emerging smart home technologies will be discussed as part of the presentation. Benefits of these technologies specific to the older people population will also be highlighted.

Considerations and challenges in the use of smart home technology among older people in aged care settings, such as accessibility and ethical issues, will also be explored as part of the presentation.


Dennis is a Speech Pathologist with an interest in AAC and emerging smart technologies. He was involved in the 7th International Convention on Rehabilitative and Assistive Technology and was a board member of the Australian Rehabilitative and Assistive Technology Association.

Pip is an Occupational Therapist with over 10 years experience with the ILC Tas, she has an avid interest in complex telecommunications access, environmental control and home modifications.

Kate is an Occupational Therapist and a qualified Access consultant. She is passionate about empowering people through the use of assistive technology, techniques and promoting inclusive environments for all.

Body, Mind & Spirit Lifestyle Program

Mrs Joy Leggo

Multicultural Aged Care Services Geelong (macs), North Geelong, VIC


Imagine living in an environment where; your wellbeing is the number one priority, you are surrounded by friends who represent 57 different nationalities and your body, mind and spirit are nurtured on a daily basis.
Always looking to improve, in late 2015 MACS commenced a review of its Lifestyle Program – the weekly schedule of residents activities. A Project Officer was engaged to complete the review and ensure the program was aligned with MACS’ core values of diversity, dignity, integrity, respect and empowerment. As a result, an innovative, coordinated program was developed focussing on delivering these values through Body, Mind and Spirit concepts with new activities introduced including Mindful Moves Program. The program runs for four days a week with two sessions held daily. It empowers residents to have more control over their health at a time when they often feel their independence is being diminished. Mindful Moves incorporates elements of pilates, yoga, Tai Chi, strength training, balance and flexibility exercises and a walking track. Care staff have noted that participants are more engaged, calmer, happier and are creating connections with other residents.
Other new activities include in-house concerts from the Melbourne Recital Centre and an Artist in Residence Program.


Joy Leggo is the founding CEO of Multicultural Aged Care Services Geelong Inc. (MACS), a not-for-profit organisation dedicated to the provision of excellence in care to meet the diverse needs of the multicultural community. Joy has lead the MACS team since it opened in 1994 with 40 low care beds. MACS now cares for over 250 people in a multiple of community and residential settings. Joy holds a Master of Business Administration, a Bachelor of Health Administration and is a graduate of the Australian Institute of Company Directors and also participates in a number of Boards as a Director in the Social Welfare Sector. Joy’s specific interest is in ensuring the cultural and linguistic needs of our diverse community are cared for in a sensitive and respectful environment.

Boldly Choosing to Die at Home….Alone

Ms Helen Jarman

The District Nurses, Moonah, TAS


hospice@HOME (h@H) provides in-home palliative care for people with life-limiting illness. People who live alone, who wish to die at home, particularly the elderly, may face more barriers in achieving their wish. Clients may require additional support and resources, and health professionals face more ethical and moral dilemmas.
Utilising h@H data (N= 2,481) those that live alone (with or without carer support) (n=512) are 1.5 times less likely to die at home compared to their counterparts. We investigate how living arrangement can impact decisions to stay at home. Analysis of client service provision alongside nurse reflections help unravel the professional challenges when caring for those living alone who wish to die at home, including community-based funding, patient safety issues and professional distress that lead to institutional admissions. Emphasis is placed on the h@H collaborative team approach with care co-ordination to improve delivery of services and enable patients living alone to access support at home for their end of life.

The presentation/topic will be of interest to Conference participants who are: Providers of palliative care and professionals working with those at end of life or for those caring for the suddenly unwell or dying who may not have had planning support.

Helen is currently CNM h@H South. Helen previously worked for 15years with Specialist palliative Care Services at St Vincents Brisbane and Metro South Qld Health working closely with local community services. Prior to this she worked as a Clinical Nurse in the Community with Blue Care in Brisbane, and RDNS Adelaide. She has a keen interest in developing funded community services for the palliative care community that enables clients and carers to have a choice in their place of death. Helen has been working with the h@H project since it commenced in Nov 2013.

Co-designing through Appreciate Inquiry

Ms Debbie Hindle

2appreciate Consulting, South Hobart, TAS


What questions are you are asking your teams and customers? Do your questions enable you to build on what is currently going well for them and your organization? Are you empowering them to dream and design the best possible outcome? Appreciative Inquiry works on the fundamental premises that every action we take is preceded by a question, and what we focus on grows. So by using questions that look for what is already working well and when people are engaged in what they are doing- instead of what’s broken and needs fixing –you can use these collective stories as a starting point to dream, design and co-create new possibilities for positive change. Appreciative Inquiry has been used successfully around the world to deliver lasting innovative and successful change in a range of business and social settings. It can be used with individuals, in small teams or across whole organisations.

Participants will be given an overview of why Appreciative Inquiry is an effective way to engage customers, employees and stakeholders in creating sustainable positive change. And will be introduced to the types of questions used in each of the Appreciative Inquiry 4D – discover, dream, design, destiny – stages.


Debbie is passionate and committed to facilitating positive change in the lives of people, organisations and the community.  She was an inaugural graduate from University of Melbourne’s Masters of Positive Psychology program. She has been privileged to work in Human and Community Services for nearly three decades, across non-government organisations, the tertiary sector, and all levels of government.  This included Senior Adviser to the Tasmanian Human Services Minister during the introduction of the National Disability Insurance Scheme.  She gives her time as a board member to non-profit organisations. She is director and Positive change facilitator with her company 2Appreciate Consulting.

Are ‘SMART’ Goals Really Smart?

Ms Debbie Hindle

2appreciate Consulting, South Hobart, TAS


Is your approach to goal setting holding you back from big achievements and inspiring greatness in your people? The SMART formula dominates goal setting approaches. But recent research indicates SMART goals can stop bold and ambitious actions. They keep you within safe boundaries, and actually encourage mediocre and poor performance. If you want to set a goal to achieve great things and inspire others, you need to step out of your comfort zone, have a goal with heartfelt purpose that enriches the lives of others, be able to picture the emotional and psychological gains from it, learn new skills and know it is absolutely necessary to help your organization. These are HARD goals. HARD goals inspire grit –the passion and perseverance to pursue our long term goals – that has been found to be an important factor for success.
You wiill learn why goal setting using the SMART formula impedes bold action and great performance. Discover why and how HARD goals –heartfelt and difficult –can inspire and enable bold leadership, grit, unlock the potential of your people, and lead to outstanding achievements.


Debbie is passionate and committed to facilitating positive change in the lives of people, organisations and the community.  She was an inaugural graduate from University of Melbourne’s Masters of Positive Psychology program. She has been privileged to work in Human and Community Services for nearly three decades, across non-government organisations, the tertiary sector, and all levels of government.  This included Senior Adviser to the Tasmanian Human Services Minister during the introduction of the National Disability Insurance Scheme.  She gives her time as a board member to non-profit organisations. She is director and Positive change facilitator with her company 2Appreciate Consulting.

Maximising Recruitment and Selection Efficiency through Innovative Technology: Sonru & Xref

Ms Sandra Cinar

Mercy Health, Richmond


Mercy Health is committed to ensuring the recruitment and selection of a highly skilled workforce through a fair, equitable and transparent process.
In Aged Care we are hands on carers, our workforce is integral to the quality of care we deliver. Following a number of bulk recruitment campaigns, it was observed Mercy Health’s Aged Care division was experiencing a period of high turnover. The inevitable untenable cost of this prompted HR to review the recruitment and selection process.
A need to gain greater insight into candidates beyond their resume prior to inviting them to an assessment centre was identified. In addition, hiring managers were completing time-consuming reference checks prior to the appointment of candidates.
HR began researching innovative opportunities to overcome these concerns and subsequently Sonru, a provider of online screening technology, and Xref, a provider of online reference checking technology were engaged.
As a not-for-profit organisation it is essential that Mercy Health optimally utilise its key resource: its people. Sonru and Xref have markedly improved the organisation’s ability to identify high quality candidates as well as significantly streamlining the recruitment process, allowing our people more time to devote elsewhere in the business whilst still maintaining outstanding appointment results.


Sandra Cinar (CAHRI) has worked within the health sector for the past 10 years, in a variety of HR positions across Mercy Health. Sandra currently holds the role of National Human Resources Manager Residential Aged Care, providing strategic advice and business partnering across 22 locations nationally.
Guiding a team of six, Sandra ensures the effective delivery of HR services across recruitment and retention, workforce planning, performance management, award and agreement interpretation, and change management. Sandra holds a Master of Human Resource Management Business from The University of Melbourne, a Bachelor of Business (Human Resource Management) and Bachelor of Arts (Psychology) from Victoria University.


Mr Paul Brophy

Brotherhood Of St. Laurence, Clifton Hill, VIC


Paul’s talk will focus on how he has arranged events twice a year since 2006 for fifteen aged care homes. The events are held at the Collinwood Town Hall, average attendance is 300 people, from 15 homes.
The common ingreditance to these great events is music, song and dance.
Primary and Secondary schools participate, the media are attracted to these positive aged care events, Father Bob McQuire opens the events.
Paul will introduce one of the care recipients from the aged care home who will talk about her life and why she engages in the events. conference participants will be spell bound by Janine’s story.


Paul Brophy, manages Sambell Lodge for the Brotherhood of St. Laurence, Sambell Lodge is a 43 bed facility for people who have experienced homelessness, mental health and or alcohol abuse.
Paul Brophy has worked with the less fortunate for over 20 years, his passion for his work is unmistakable as weill be seen in his talk
Paul has a nursing qualification and apart from managing the facility, staging the events, he also makes time to take his residents out to assist in the local food van.

Everyone car sing: If you can talk, you can sing!

Ms Margaret Aldous

Chief Executive/director Of Nursing, Cooinda, Benalla, VIC

For the past six years, Cooinda’s care recipients have combined with Benalla’s FCJ Secondary College Year 7 students in a chorus of voice and celebration of storytelling and recording.
FCJ’s students rehearse at Cooinda weekly for six weeks during their lunch hour, led by a choir conductor / FCJ teacher. Students and residents are buddied to support each other in preparation for the final concert.
The students and resident participate heartily in the practices, enjoying the singing whilst developing friendships, understanding and tolerance for one another. This wonderful opportunity for social connectedness and inclusiveness between the generations is palpable.
During the period of rehearsals, Year 10 FCJ students spend time with some of the residents to hear and record their life stories, memories and reflections.
Whilst the real joy is in the friendships developed over the weeks, the ultimate outcome is the power of a shared voice bridging the generations and compassionate story telling in front of a live audience, filled to capacity, at Benalla’s Performing Arts Centre.
In 2017, the Cooinda and FCJ College groups combined to shoot a feel good film clip which has been viewed 25,000 times over the past four days.


Margaret Aldous is the Chief Executive/Director of Nursing of Cooinda in Benalla.
Cooinda, a not for profit facility, offers a continuum of care from independent living,
home and residential care.

Margaret completed her nursing training at the Alfred Hospital and Royal Women’s Hospital in Melbourne.
She has Bachelor of Nursing (post registration), Masters of Health Management and is a graduate of the Australian Institute of Company Directors, Company Directors Course. Previously she completed the Aged Care Standards and Accreditation Agency Assessors Course.

Margaret has extensive experience in senior nurse management roles. These have included acute,
aged care, palliative care and quality. Prior to moving to Cooinda she was the Quality Manager at Benalla Health. She was responsible for the initial development of the Palliative Care Service in Benalla.

She has undertaken extensive education in Mindfulness and Mindfulness in leadership.
She is a qualified meditation teacher.


About provides delegate registration, website and app solutions, and financial management for conferences, conventions and scientific meetings.

Terms & Conditions

All registrations and bookings are subject to our standard term and conditions.

Contact Us

Please contact the team at with any questions regarding the conference.
© 2017 - 2020 Conference Design Pty Ltd. is a division of Conference Design Pty Ltd.