Dr Mirjana Prica¹

1 Food Innovation Australia, 11 Julius Avenue, North Ryde, NSW 2113 

Global markets are changing rapidly and often unpredictably (e.g. Brexit, Trump initiated trade wars etc).  The world population is also projected to reach 9.8 billion by 2050,^[1] with most growth to occur in Asia. This is resulting in the growth of consuming classes who are becoming more discerning and wanting cleaner, more nutritious and sustainable food that meet both individual and cultural needs of consumers at home and internationally.  All of these external drivers provide an opportunity for the Australian Food & Agribusiness sector to enhance its capability to adapt and satisfy this growing demand. This capability development can take many forms including: gains in productivity, growing new types of crops, development of new foods, identifying and developing new markets and the adoption of new technologies. This talk will explore the importance of raising the industry’s awareness of these influences and how we adapt to a constantly changing landscape.

Key Words

Capability development, changing marketplace, innovation and culture

[1] https://www.un.org/development/desa/en/news/population/world-population-prospects-2017.html