Identity & Purpose: Hedgehogs & Foxes

David Martin

General Manager, HammondCare At Home

Abstract
Given the exciting new opportunities being offered by the big, new open market for Aged Home Care services in Australia, how can piercing clarity about:

  • Identity
  • Purpose
  • Hedgehogs & Foxes
  • Strategic “rulers”

impact upon the choices that providers might make to steer a bold course through the new market? David will share some of the stories from HammondCare’s strategic journey that have shaped the organisation’s thinking, actions and brand recognition.

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