Uthai Pongpakamulnarm1Elizabeth Jackson1

1School of Management, Curtin University



This research aims to explore the trend of sustainability policies and practices in Australian seafood product supply chains and to identify the sustainability practices of supply chain members over time.  A qualitative approach to content analysis was used to collect and analyse data from the annual reports of seven Australian companies in the seafood supply chain as ranked by their market share in three categories: feed production, processing, and retailing. The data were collected from annual reports over the ten-year timeframe; analysis was conducted in NVivo12.  It was found that supply chain members placed sustainability practice as their business priority. The results revealed the trend that companies have become more aware of the impact of sustainability on their business over time. The results of the data analysis show the frequencies of references of each code: “sustainability”, “traceability”, “waste management”, “quality management”, and “supply chain strategy”. The code “sustainability” accounted for the highest of frequencies whereas, despite being a dominant theme in the literature, “traceability” was less mentioned throughout the results. The value of this research lies in the identification of the gaps between theory and practice when it comes to traceability of seafood products through the supply chain.


Elizabeth Jackson has an industry and educational background in agribusiness and aspires to being a well-connected leader in the discipline of agri-food supply chain systems. With a first-class Honours degree in Agribusiness Marketing and an MBA, Elizabeth has held various management position at the CBH Group and in other WA agribusinesses. In 2008, Elizabeth completed an ARC-Linkage PhD studentship to study for the WA wool industry. She then worked at Newcastle University (UK) where she was the Degree Programme Director of the BSc Agribusiness Management degree and published in food marketing, supply chain management and maritime economics. In 2014, Elizabeth moved to the University of London’s Royal Veterinary College where she became a Senior Lecturer in Business Management and published in agribusiness and food supply chains. She was the Course Director for the College’s Professional Doctorate degrees. Elizabeth is now a Senior Lecturer within Curtin Business School where her teaching relates to supply chain management, procurement and distribution and she continues to investigate agri-food systems.

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