Using narratives of a sustainable landscape to inform product design: A tool helping transition farms to a low carbon future

Dr Cara Stitzlein1

1CSIRO Data61, Hobart, Australia


Human Factors is a multidisciplinary field including Product Design in which participatory methods are used to promote usability and ‘fit’ in new products (i.e. tools and technologies). The use of human centred design practices allows multiple perspectives to be included in the product development process. This presentation reports on experiences interviewing a diverse set of stakeholders about their perceptions of the existing Australian Carbon Farming scene and their behaviours with digital technologies (digitalisation). Their knowledge and values informed the development of a product envisioned to promote government-certified carbon farming projects within the land sector.

This presentation will include a presentation of the personas developed with a human centred design perspective: Each offering a unique narrative about sustainability of the landscape and the importance of a low carbon future. We reflect on the digital prototype tool as a representation of the collective narratives found in policy and practice. Finally we suggest ways that Human Factors might broadly contribute to disciplines engaged in landscape research through formal opportunities for connection and informal reflections on personal experience.


Cara has a background in Cognitive Engineering, and is a Postdoctoral Fellow with the CSIRO. Here, she’s contributing to the Digiscape Future Science Platform that looks to promote innovation in the Agricultural sector. Her work involves close engagement with stakeholders throughout the land sector so that products are developed in a manner that are responsive to customer needs and provide useful insights.

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