Using Social Media for student recruitment and community engagement – the EQI and Queensland Health experience

Lena Mete1, Elise Meakin2

1Department of Education International, 30 Mary Street, Brisbane, Australia, 2Department of Health, Level 33, Charlotte Street, Brisbane, Australia

Why ‘we bit the bullet’ and decided to use social media

Social media has become an essential component of smart marketing. Why? Because that’s where the customers are. If Facebook were a country, it would be the third most populated country on the planet behind China and India.

In this session EQI will share its social media experience, in particular the use of WeChat and Facebook marketing for various recruitment campaigns and activities.

Government messaging – but not as you know it

An insight into changing the voice of Queensland Health through social and digital platforms

Queensland Health actively uses the social media space in campaigns to increase community engagement and behaviour change. Using digital platforms to educate, engage and empower communities to improve people’s lives has been an interesting journey.

The session will discuss how schools can implement these ideas in their own marketing campaigns and community engagement strategies.


Lena Mete is a marketing and brand strategist with extensive experience in driving sales and marketing strategies to attract and maintain customers, build corporate brands; enhance marketability through digital and print marketing tools and effective messaging. She is a strong advocate of international education and excellence in the delivery of student experiences.  Lena is currently the Marketing and Communications Manager at Education Queensland International, Department of Education International.

Elise Meakin has spent the past 14 years working across the media industry in social, digital and tradition. She joined Queensland Health a year ago and was tasked with building a team of digital, social and traditional media specialists to grow the organisations base audience and increase public engagement. Elise is passionate about utilising digital platforms to educate and empower communities to improve their lives.

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